GC LAW is a law firm in the western cape. Our objective was to provide a social media manger service to them for their social media accounts. They needed to outsource these services to engage with their clients, and potentially find new clients through social media. During this partnership we would work together on many campaigns such as the Save the Beach hut foundation, Gender based Violence Campaigns and more
The strategy was to provide content that not only their clients would enjoy but would also attract the everyday person. This meant that we needed to dumb down all the Law information as much as possible to ensure we keep all people engaged and interested in the page.
The second strategy was to engage as much as possible with current and potential clients to always stay in their minds. By Engaging with them via social media we could stay up to date on what they were up to giving GC Law the upper hand over competitors
To implement this strategy, the content used would be from their newsletter that went out weekly. Our objective was to take that information and explain it in the simplest of terms on social media. We also needed to create an aesthetic that would stand out as the information itself was very heavy on its own.
GC LAW has successfully been growing their social media pages. We have managed to grow their accounts by 505%, increase their reach by 3.1K%, and consistently grow their account visits by an average of 22% per month.